Justin Nielsen

Chief Executive Officer

Justin Nielsen has become one of the most prolific and successful leaders in the United States for Independent Equipment Leasing companies. Very few ever achieve the winning consistency he has demonstrated throughout his career, and as the leader of Onset.

“Always growing” is the epitome of Nielsen’s continuing legacy. Under his leadership, Onset has over a decade of growth in almost every trackable category – the most important being annual fundings, revenue, and company size.

Utah Business recognized Nielsen as a 2020 CEO of the Year and he was recently featured in the Equipment Leasing and Finance Association publication with his Executive Perspective on “Embracing Adversity.”

Nielsen leads with a vibrant enthusiasm for the personal success of each member of the team and the overall success of Onset. He is committed to maintaining a highly-ethical company that leads the industry and provides an unmatched customer experience. He loves being involved in the business and enjoys all of its aspects. He leads the day-to-day operations of Onset Financial as the shareholder and CEO. He is also a regular guest lecturer for colleges in their professional sales programs.

Nielsen is a graduate of Weber State University, where he played on the men’s basketball team. He still enjoys hitting the hardwood. He played with Damian Lillard at the Weber State Men’s Basketball Alumni Classic.